Bulk edit product titles on Shopify

Product titles carry more weight than any other text on a product page: they are the link text in search results, the label in collection grids and the first thing a customer reads.

That is exactly why they need to be consistent — and why changing them by hand across a catalog is the kind of job that never gets finished.

Title operations

• Find and replace — swap a word, a brand spelling or a size format everywhere it appears.
• Add text to the beginning — prefix a brand or a collection name.
• Add text to the end — append a size, a colour or a qualifier.
• Remove text — strip a discontinued marketing phrase.
• Change to — set an identical title where that genuinely applies.
• Case sensitivity is a setting, so “Blue” and “blue” can be treated as the same word or different ones.

Choosing what to rename

• By title — contains, does not contain, is equal to.
• By vendor — the usual scope for a brand rename.
• By product type or collection.
• By creation date — clean up an old import.
• Preview the match list before running: title edits are the easiest to get subtly wrong.

A worked example: fix a brand spelling everywhere

1. Filter: title contains “Northwind Co”.
2. Editor: product title → find “Northwind Co”, replace with “Northwind”.
3. Preview the matched products and read a few titles as they will appear.
4. Run it. The log lists the old and new title for each product.

Titles and URLs are separate

Renaming a product does not change its URL handle, which is usually what you want — the handle is what search engines and existing links point at.

When you do want the handle to follow the title, the handle is its own editor in the same task; plan redirects before you change it.

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